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4 THINGS TO CONSIDER WHEN CHOOSING A PRODUCT TO PROMOTE ONLINE.

4 Things to Consider When Choosing A Product to Promote Online

Hi guys,

I will keep this article short, sweet and simple. This article is geared strictly towards regular people like me: students, stay at home parents, aspiring affiliate entrepreneurs who want to reach a global audience and any other ambitious person out there with a computer who is willing to put in work and make extra cash online. I’m not sure how my article would help an already established millionaire but I am very certain it will help you. There are thousands of products out there that any one of us can promote and make a pretty profit on online. Some require tons of effort simply because of their nature, others don’t. But if you’re anything  like me i.e, prefers less stress and chooses to promote products that turnover quicker, then you will use the criteria below that I have come up with after months of research and trial and errors. And without further ado:

 

 

1. PRICE. $$$

Choose a product/service that requires less assurance from the customer. Products that command a typically high price are a hard sell because the potential customer requires a ridiculous level of trust in the seller, before they take the decision to put in their card details and make a purchase. The same is true for products that appear to be ridiculously cheap. Think like a customer and you’ll realise that experienced customers/buyers have a keen sense for bullshit. Any person with half a brain knows that if a product that claims to be good is ridiculously cheap, then it is way too good to  be true.

Best product price range?? Between $50-$200 in my opinion. Also likely to return a good commission.

 

2. NATURE OF PRODUCT.

Oversized products incur shipping costs, and that constitutes a huge reason why thousands of online transactions remain incomplete. Also, if the product is easily perishable, then it definitely won’t appeal to a larger market. Why would I order fruit from London if it will take three days to arrive Dublin? I know for a fact that the product will be shit by the time it arrives, so I’d rather just go to the corner shop. If a product is fragile (glass or ceramic for example), your potential client might back off simply because they’re worried it may be broken by the time it gets to them. This goes back to my original statement of choosing a product that requires less assurance from the customer. The less they worry, the more likely they are to buy!

My best bet?? Choose a product/service that does not need shipping, long delivery times and is easily downloadable online. Potential clients are much more likely to pay for readily downloadable content than physical products that will take longer to arrive.

 

3. SEASONALITY.

I understand each one of us has passions. If your passion is selling flowers and you’re perfectly fine with making higher profits only during Valentine’s , fair play to you. If you love promoting umbrellas and thick jackets and you’re happy with high turnover only during the autumn and winter periods, that is fine. If you love ice cream and are content with witnessing higher revenue only during the summer periods, good on you too. But if you’re anything like me and are more interested in steady turnover all year round, then choose a product/service that people have a constant demand for regardless of the season. There are countless products like these and it is up to you to choose what you are passionate about. Carry out the research and you’re bound to find something that you are most comfortable promoting.

 

4. CREATE A SUBSCRIPTION BASED BUSINESS

Lastly, if you really want to have success creating and running a business online, then make sure you create one with subscriber-friendly features. Collecting comments and email addresses is important. This is because by allowing people to provide feedback to your content, you can create an email database of both current and potential customers. And remember that it is always very easy to sell to a repeat customer than a new one.

 

I promised I would keep this short. But always remember that the internet can be cruel. Passion does not necessarily convert into sales. A product, talent or service has absolutely no marketable potential if there is no demand for it in the market. But that does not mean you give up on what you believe you can achieve. Carry out extensive research and put in the work, I assure you it will be hard. But learn to accept the reality and challenge it head on if it does not work for you. Always Adapt. Read. Learn. Remember to always take the world as it is and not how you want it to be. Forge your own way forward and prevent yourself from making excuses. This is the path I am on at the moment, and I can only hope that I inspire my readers in some way, shape or form. Regardless of what path we are on right now, this is just the beginning… the best is yet to come.

I hope you found this article useful, please leave a comment below or if you think I left out any other important pointers, please feel free to let me know in the comments. Thanks!

 

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